"I Can't Believe My Eyes" GUCCI X Savoir Flair Editorial / 2020
Lulu’s dream-like aesthetic stands out in a
2020 Gucci editorial, where she was featured
as talent in a fully-sponsored campaign. Lulu
was featured in video and photographic
visuals, as well as a website page showcased
on Savoir Flair’s platform as part of a global
Gucci initiative. The campaign snagged a
Shorthand Award win, making it an
unforgettable career moment for Lulu.
Modeling, Styling, and Creative Direction by Lulu Dahmash
Lulu’s 360° creativity comes to life in Louboutin’s 2024 Giddy up campaign, where she stars as talent while also leading styling and creative direction. The Giddy Up collection draws inspiration from the rich legacy of Texas culture and its classic Wild West silhouettes. As model, stylist, and creative director on this shoot, Lulu breathes edge and modernity into it, allowing the pieces to straddle the spotlight effortlessly. Featured in Elle Arabia’s September 2024 issue, the campaign included a six-print magazine editorial as well as a campaign video showcased on ellearabia.com and their socials.
Farfetch Middle East Ramadan Campaign / 2020
Styling By Lulu Dahmash
Lulu’s sharp eye for fashion shines through her work as Senior Stylist at Farfetch – she styled the Ramadan 2020 Campaign, which was featured on the Farfetch website and application. Her creative process also extended to styling a campaign video that was produced and featured on Farfetch’s global social channels. Lulu’s innate ability to infuse warmth and edge into every stylistic element comes to life in this Farfetch campaign.
Lulu’s visual storytelling takes the stage in the
iconic Nafsika Skourti AW 2018 campaign she
styled. Working alongside legendary
photographer Hugo Comte, known for his work
with stars like Dua Lipa and Kendall Jenner,
Comte’s artistry aligned perfectly with Lulu’s
imaginative approach. Lulu’s styling breathed
life into Nafsika Skourti’s distinctive pieces,
contrasting edgy cuts with feminine
silhouettes, resulting in a campaign that
exuded an effortlessly cool allure.
Farfetch X Sole DXB Campaign / 2019
Styling By Lulu Dahmash
Lulu’s journey as Senior Stylist at Farfetch stands out in the
much–acclaimed 2019 Sole DXB campaign, which she styled.
This visionary project served as a spotlight for regional talent,
weaving a tapestry of culture, fashion, music, and fearless
creativity. Through her expert styling, Lulu built the campaign
around the vibrant fusion of old and new that our region offers.
The campaign, which ran live in Sole DXB Magazine and on the
Farfetch website, showcases Lulu’s unique eye for styling.
With a keen eye for styling and unique editorial
know-how, Lulu styled Indian designer Pavit
Gujaral’s 2024 lookbook. Gujaral is celebrated
for jewelry designs that seamlessly mix
traditional roots with contemporary glamour – a
blend Lulu is truly familiar with. Her styling
focused on highlighting each piece’s charm and
intricacy through stunning images, to create a
mesmerizing lookbook that speaks true to the
brand.
